If you are waiting for a bus in London bus stop, you might see a tiger at anytime. Although not real tiger, yet looks real enough to frighten you. Pepsi Max has set up a a bus stop in London where augmented reality is used to play digital content on top of real-world images, giving the illusion that situations are happening in real life.
The whole set up is made with large screens and secret cameras. The work seems so amazing and perfect that it freaks out the commuters.